{"id":7073,"date":"2021-01-31T07:28:53","date_gmt":"2021-01-31T12:28:53","guid":{"rendered":"https:\/\/wine365.com\/?p=7073"},"modified":"2021-01-27T15:27:28","modified_gmt":"2021-01-27T20:27:28","slug":"l-m-archer","status":"publish","type":"post","link":"https:\/\/wine365.com\/stage\/l-m-archer\/","title":{"rendered":"L.M. Archer"},"content":{"rendered":"\t\t
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Sunday Spotlight <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shedding some light on your favorite wine writers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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L.M. Archer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L.M. Archer is an award-winning professional writer for consumer, B2B, and B2C platforms.<\/p>

An\u00a0Errazuriz Wine Photographer of the Year<\/strong><\/a>\u00a02020 award winner, she\u2019s also a\u00a0Meadowood Professional Wine Writer Symposium<\/strong>\u00a0Fellowship recipient.\u00a0Her work appears in numerous publications, including\u00a0<\/span>Wine Enthusiast, The Vintner Project, The Buyer<\/em>,\u00a0<\/span>Meininger\u2019s Wine Business International,<\/em>\u00a0<\/span>Wine Business Monthly,\u00a0<\/em>and <\/span>Oregon Wine Press.\u00a0<\/em>Designations include Bourgogne Master Level, Champagne Master Level, and French Wine Scholar from <\/i>the Wine Scholar Guild. Moreover, she\u2019s a member of the\u00a0<\/span>Circle of Wine Writers,<\/strong>\u00a0<\/span>Academy of Media Tastemakers \u2013 TASTE<\/strong>, and\u00a0<\/span>Society of American Journalists and Authors<\/strong>.<\/span><\/p>

When not writing, she\u2019s dreaming about writing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. What was your first job as a writer?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hah. I knew I wanted to be a writer at age eight. However, I\u2019m a pragmatist.\u00a0After graduating with a \u2018useless\u2019 liberal arts degree, I landed a mind-numbing\u00a0<\/span>corporate job at a Fortune 500 company, and convinced them to let me write\u00a0<\/span>the monthly internal department newsletter.<\/span><\/p>

I continued this trend of writing on the side for equally mind-numbing corporate\u00a0<\/span>in-house and trade publications, until I took a leap-of-faith into full-time wine\u00a0<\/span>writing in 2012.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. What led you to becoming a wine writer?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In 2007, I took a creative writing workshop, hoping to ‘inspire\u2019 my writing beyond its corporate confines. For the final project, our instructor allowed us to choose any topic. I chose wine, probably because I had helped organize a wine tasting some years earlier for a professional organization to which I belonged, and never forgot the feeling of warmth and congeniality surrounding the experience. As someone who suffered from chronic shyness at the time, I suppose I thirsted for that warmth in my writing.<\/p>

After submitting that wine story, I felt something shift inside. The final day of the workshop, I returned home and told my husband, \u201cI think I want to write about wine.\u201d (In 2017, when I received a fellowship to Meadowood Professional Wine Writers Symposium, that same workshop instructor proved the first person I wrote to thank for their inspiration years earlier.)<\/p>

However, ever the pragmatist, it took me over four years\u2014and much prodding by my unconditionally supportive husband\u2014to take that leap of faith.<\/p>

After leaping, I worked hard to earn designations in areas of interest (French Wine, Bourgogne, Champagne) in order to establish credibility as a professional.<\/p>

Additionally, despite my shyness, I forced myself to work in tasting rooms to learn the business of wine (family-owned, boutique, corporate, prestige). Sadly, my chronic shyness proved an impediment in an industry driven by those with superior social skills. In 2015, I realized I just needed to do was I was put on this earth to do\u2014write. Ironically, once I stopped \u2018trying\u2019 to be something I wasn\u2019t, and focus on what I am (a writer), my shyness disappeared.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Read L. M. Archer’s The Buyer<\/em> article here:\u00a0<\/span><\/p>

\"\"<\/a><\/p>

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3. What kind of reader do you have in mind when you\u2019re writing?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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First and foremost, I write with winemakers and vineyard owners in mind. I consider them true heroes, engaged in what Joseph Campbell calls the \u2018hero\u2019s journey.\u2019<\/p>

These artists take leaps of faith, overcome obstacles, fight battles (often in a cave), ultimately returning home to their community with boon from that battle, in this case, wine. I consider it an honor and a privilege to share their stories with the world.<\/p>

I also write for those \u2018thirsty\u2019 for well-written stories that move, touch, and inspire them beyond their everyday lives. I understand both audiences well. I, too, took a leap of faith from what I thought I \u2018had\u2019 to do, to what I meant to do. I
understand that journey. I also understand that hunger for stories that not only stimulate the mind, but feed the soul.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"L.M.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L.M. Archer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Award-winning Professional Writer<\/p>

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Follow L.M. Archer\u00a0 on Social:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Where is the most magical place your wine writing has brought you?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I\u2019ve yet to visit a wine region that isn\u2019t magical!<\/p>

However, I\u2019d have to say that last year\u2019s March 2020 media tour to Bourgogne (Burgundy) stands out for a number of reasons, most notably because the final day marked the start of the pandemic\u2019s first wave of lockdowns. My colleagues and I weren\u2019t sure we\u2019d make it home, but the tour organizers proved utterly unflappable, and we all made it back to our respective countries with minimal drama.<\/p>

In addition, with regularly scheduled tours and tastings for Les Grands Jours de Bourgogne cancelled due to COVID, our small group of four journalists enjoyed intimate, one-on-one tastings, tours and meals hosted by the BIVB throughout Burgundy, from Chablis to the M\u00e2con. The graciousness of so many amazing producers and industry professionals throughout Burgundy added to the magic, as did the sunny skies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. What was one of your favorite articles to write, and why? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tough question\u2014it\u2019s a bit like asking to choose your favorite child.\u00a0<\/p>

I never tire of writing about Bourgogne (Burgundy). For me, it\u2019s a touchstone –\u00a0 the first stone thrown into the well of wine, from which all others radiate out.<\/p>

Perhaps my coverage of Pouilly-Fuiss\u00e9\u2019s long journey towards premier classification upgrade for The Buyer.\u00a0<\/em>During my Bourgogne media tour last March, I was lucky enough to attend a tasting of all 22 climats comprising the new designation in M\u00e2con. I understood immediately that this event marked something historic.<\/span><\/p>

At that time, the wine region boasted no premier cru classifications –\u00a0 despite a long tradition of producing excellent, high-quality wines.\u00a0Designating Pouilly-Fuiss\u00e9 as premier cru in 2020 finally acknowledges this wine region\u2019s rightful place among Bourgogne grands vins.<\/span><\/p>

I was so grateful to help give voice to Pouilly-Fuiss\u00e9\u2019s struggle towards recognition of greatness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. What is the best advice someone has given you on your writing? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Less is more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. What would you be doing if you weren\u2019t writing about wine?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I write, therefore I am. Writing about my other passions\u2014food, travel, lifestyle.<\/p>

I\u2019ve also tried my hand at fiction\u2014a historical novel set in WWII occupied Burgundy. However, while I love my characters, I enjoy writing non-fiction best.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nominate someone for Sunday Spotlight:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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