Juliette Monmousseau’s family began making sparkling wine in 1886; her father purchased Bouvet Ladubay in the 1930s. The fifth-generation vintner and current CEO explains the winery in a very French way: “Bouvet Ladubay starts with a love story,” since the estate was founded in 1851 by Etienne Bouvet and his wife Celestine with the purchase of 8 kilometers of underground caves carved from tuffeau during the Middle Ages. Juliette’s background in the arts has been instrumental in linking the winery with arts events around France, and publicizing the quality image of Bouvet Ladubay around the world. After graduating from the European School of Graphic Design of Angers in 1998, Juliette moved to Paris to begin a career in advertising. In 1999, she entered the world of film distribution, starting at Pyramide Films as marketing assistant, and then joining Bacfilms in 2000, one of the biggest independent film distributors in France. Since 1995, Juliette has been instrumental in the organization and publicity of Bouvet Ladubay’s “Les Journées du Livre et du Vin” (National Days of Books and Wine), and ensures the winery’s participation in many events in Paris, including cinema and theater premiers, and in the Cannes Film Festival. Eventually, her role evolved to include management of export sales to key markets including, the US, UK, India, the Netherlands, Belgium, Japan, China, Scandinavia and more. In 2010, Juliette became deputy managing director of Bouvet Ladubay overseeing Bouvet Ladubay’s global sales and marketing, and in 2015 was appointed as the CEO, overseeing all aspects of the winery.