Henry Sidel is the Founder and General Manager of Joto Sake, the sake division of Kobrand Wine and Spirits. Henry started Joto Sake LLC in 2005 with the vision of creating the most selective and respected sake importing company in the U.S. Joto means “highest quality” and this was the guiding principle for Henry and his team. Before starting Joto Sake, Henry held management roles at Belvedere Vodka/Moet Hennessy, Brooklyn Brewery, and Ciao Bella Gelato.