Listen to this episode if you want to learn how to start a wine collection and/or how to invest in wine. Wine collection and investment expert Brian Ward of Cask100 and the Winston Art Group offers a primer on starting, safeguarding, and selling a wine collection. Additionally, he talks about the fairly new financial strategy of wine investment, including how it differs from wine collecting.

The key points covered in this episode:

  • What makes a wine valuable and collectible
  • How to start a wine collection
  • How to store, maintain, and secure your wine collection
  • Collection strategies
  • What regions to consider when building a collection
  • How to sell wines from your collection
  • Introduction to wine investing, and how it differs from collecting

Ready to start your wine collection, or looking to add to it? Visit the Wine365 Boutique for limited-production, cellar-worthy bottles.


Founder of popular wine blogs Wine Dictator and Wine Weekly and host of Inside Wine Podcast, Joe's career in the wine industry spans four decades. He is a Certified Specialist of Wine (CSW) and holds Level 2 certification from the Wine & Spirits Education Trust (WSET).

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